Current:Home > FinanceIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -VitalWealth Strategies
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-27 01:24:12
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (2)
Related
- Trump wants to turn the clock on daylight saving time
- South Dakota Gov. Noem erroneously describes meeting with North Korea’s Kim Jong Un in new book
- North Carolina candidate for Congress suspends campaign days before primary runoff after Trump weighs in
- Avantika talks 'Tarot' and that racist 'Tangled' backlash: 'Media literacy is a dying art'
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Flowers, candles, silence as Serbia marks the 1st anniversary of mass shooting at a Belgrade school
- Who should be the Lakers' next coach? Ty Lue among leading candidates
- T.J. Holmes and Amy Robach Look Back at Their Exits From ABC Amid Rob Marciano’s Departure
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- Investing guru Warren Buffett draws thousands, but Charlie Munger’s zingers will be missed
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Runaway steel drum from Pittsburgh construction site hits kills woman
- Torrential rains inundate southeastern Texas, causing flooding that has closed schools and roads
- Congressman praises heckling of war protesters, including 1 who made monkey gestures at Black woman
- A White House order claims to end 'censorship.' What does that mean?
- Q&A: What’s the Deal with Bill Gates’s Wyoming Nuclear Plant?
- Russell Specialty Books has everything you'd want in a bookstore, even two pet beagles
- Lawyers for teen suing NBA star Ja Morant over a fight during a pickup game withdraw from the case
Recommendation
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
Kevin Spacey hits back at documentary set to feature allegations 'dating back 48 years'
Tornadoes hit parts of Texas, more severe weather in weekend forecast
Aetna agrees to settle lawsuit over fertility coverage for LGBTQ+ customers
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
Southern California city detects localized tuberculosis outbreak
You Won't Be Able to Unsee Ryan Gosling's La La Land Confession
Late-season storm expected to bring heavy snowfall to the Sierra Nevada